Equal Advantage started as an idea from a group of BIPOC Anomalies’ to support small businesses in our communities with great advertising. Now, it’s an agency-wide initiative and part of our bigger mission at Anomaly Toronto.
Call us crazy, but we think that great advertising shouldn’t be limited to big companies with big marketing budgets.
To be the acknowledged change agent in the communications industry. Being unreasonable isn’t a motto - it’s in our DNA. We believe that progress is in the hands of unreasonable people.
Inclusivity is part of Anomaly’s DNA. We’ve made a conscious choice to be active allies through our partnerships with MAIP and the AdColor Futures Program, and internal initiatives addressing mentorship opportunities, Unconscious Bias, and accountability in our offices.
We’ve also signed the Global Industry Pledge and Open Letter, along with the Canadian Call for Equity.
We’re doers at our core. Over the past few years, we’ve established or supported several in-house initiatives that help different aspects of our community such as Anomaly Equals, Pencils of Promise, the Oasis Skateboarding Factory, and Women In Need of Nothing.
